Building an online presence seems to be simple in today’s internet age. We simply have a great product, service, or content to offer, make a nice looking website and we are done, right? Wrong. Anyone running an online website understands that you can have the best content and still lack traffic to your website. While it can be very frustrating, fortunately there are ways to generate online traffic yourself and plenty a quality ad agency can do as well. Here are 5 things you can do this summer to increase online traffic.
1. Look at the competition
If you find your website is not generating enough traffic, stop and take a look at the competition. What do they have on their site? They may have more comprehensive blogs, articles, and content as well as popular writers and bloggers contributing to their website. Much like fashion, often times the content you specialize in has a certain style of approach that is popular at the time. Take a look at some successful websites to get a feel for what changes you need to make to your content.
2. Look at the type of content that is organically shared
Continuing with the concept of looking at the competition, see what types of content is being shared virally and organically. For instance, perhaps the demographic you are marketing to is especially interested in very long and detailed how-to articles and blogs or your customers love websites with videos of in depth analysis.
3. Create better content
Once you know what type of content your customers crave you can begin creating better content. This content, if done correctly and if it is relevant to your customers, should begin to drive traffic to your site. Popular articles, videos, blogs, etc. that stimulate your customer base should begin to be shared due to natural interest. This will help drive more traffic as your content goes viral.
4. Maximize your keywords and search potential
Experts in search engine optimization can help you increase your internet search exposure by maximizing your keywords. A quality advertising agency can offer the best advice on which keywords drive traffic and create more search potential. Building a targeted keyword database can immediately begin driving more traffic to your website.
5. Try a pay-per-click ad campaign
A quality advertising agency can take your traffic to the next level utilizing a pay-per-click ad campaign. A great PPC campaign will pin down exactly who your customers are first and use that information to create a very exact and targeted marketing plan utilizing social media, banner ads, text ads, and more to drive traffic to your site.
These 5 tips to increase traffic are just the tip of the iceberg. Once you begin to take action on these general ideas you can continue to fine tune your strategy and get as detailed as you like until you are reaching your exact demographic of customer and experiencing peak traffic. Don’t hesitate, get that traffic moving today-