There are number of mistakes people typically make when using Google AdWords. We go through 5 specific mistakes in detail. They are:

1. Too Many Keywords
2. Too Broad of a Focus
3. Bad Landing Pages
4. Google Analytics not setup properly
5. Lack of Optimization

Each mistake is a necessity to get maximize results and ultimately a better return on your investment while using Google AdWords. The AdWords mistakes are common among all sizes businesses, big or small. The lack of knowledge of using the channel does not show any discrimination.

If you follow the steps to correct each area, you will be sure to increase click through rates (CTR’s) and conversions, get better rankings, and improve your quality score. By doing all of that, you will reduce your bidding costs, which will give you a much better ROI.

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