LATEST ARTICLES

The middle ground for single keyword ad groups (SKAGs)

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were...

Don’t let unwanted automated ad extensions keep you up

It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and...

Five ways blockchain will impact search marketing

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s...

How I Gain 1,260 Instagram Followers Per Week

Do you want to be instafamous?Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following.My Neil...

How to Use Heading Tags to Get More Search Engine Traffic

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How to Optimize Your Robots.txt File

How to Optimize Your Robots.txt File <!-- Paste this code right after the tag on every page of your site. --> <!-- .async-hide...

Using IF functions on Google Ads to improve productivity

Back in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where...

How to Use Google Keyword Planner Tool For SEO

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How to Create an Expert Roundup Blog Post

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Kenshoo Trends Report – The state of search advertising in 2019

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and...