LATEST ARTICLES

How to Build Hype for the Holiday Season as an Ecommerce Brand

This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar...

3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention

Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention,...

How to Build Your Email List Using Facebook Live

How often do you use Facebook Live video streaming? If your answer is never or not very often, you need to change that. You can use Facebook Live for various marketing campaigns. It can...

Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business

So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize...

How to Grow Your Business by Doing Less Work with UGC

Here’s an idea. Sit back and watch your business grow without spending money or putting in too much effort. Sounds too good to be true? User-generated content, also known as UGC, is an excellent...

Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Tactics don’t necessarily fail because they’re bad. They fail because of the context around them. The customer segment was off. The timing was bad. Or the attempt was half-assed. It all...