SEO Focus

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were...

It’s three a.m. You’re uneasy, but you don’t really know why. You’ve recently audited your accounts, you’re on top of your routine maintenance, and you’re actively testing ways to increase efficiency and...

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s...

Do you want to be instafamous?Well, who doesn’t? Over the last few months, I’ve been running numerous Instagram experiments and I’ve finally figured out how to grow my Instagram following.My Neil...

How to Use Heading Tags to Get More Search Engine Traffic <!-- Paste this code right after the tag on every page of your site. -->

How to Optimize Your Robots.txt File <!-- Paste this code right after the tag on every page of your site. --> <!-- .async-hide...

Back in the days when I was learning PPC, one of the two biggest growing pains I had were: Learning the difference between segmenting campaigns out to maximize efficiency Reaching the point where...

How to Use Google Keyword Planner Tool For SEO <!-- Paste this code right after the tag on every page of your site. -->

How to Create an Expert Roundup Blog Post <!-- Paste this code right after the tag on every page of your site. -->

Search advertising has seen consistent growth over the last year in all the key metrics among advertisers. Here’s everything you need to know. It’s been a good year for paid search and...