LATEST ARTICLES

How to Manage Marketing Campaigns like a Financial Currency Trader

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon...

How to Boost Sales by Accomodating the Needs of Mobile Users

You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other...

What Happens When Your Startup is Acquired by a Big-Name Brand?

Editor’s Note: Jeff Seibert spoke at Stanford University to discuss what he learned by building and selling startups. This post is a summarization of the talk. It finally happened. Your promising little...

8 Tactics to Increase Sales with Video Content

All businesses can benefit from more sales. Whether your company is thriving or struggling to get by, a sales surge can help you get more cash in the bank. If your current marketing...

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable routine: it feels like life is on...

The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

Imagine you’re a PPC marketer working at a retailer specializing in hip, junk food clothing. Your clever use of...

How to Acquire Customers with Facebook’s New Messenger Ads

Facebook recently released Facebook Messenger app ads to the general public. Aaaaaannnnnddddd digital advertising just got even more creepy than ever imagined. Thanks, Zuck. You can now directly message potential prospects via Facebook...

How to Squeeze Revenue from Confirmation Emails

Email is one of the best ways to communicate with your customers. Sending confirmation emails can help establish a stronger relationship with your current clientele. It keeps them in the loop. They won’t have...