LATEST ARTICLES

Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased...

Audience expansion and discovery: how to get ahead

One of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The way to do that is get...

How to Write Marketing Emails That Don’t Get Marked as Spam

Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email...

How to Implement a Customer Referral Program That Drives Sales

As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more...

Google Marketing Live: An Advertiser’s Take on the Highlights

For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all...

Meet the New Boss, Same as the Old Boss

Seriously Google Search Console, why do you do this to me? I want to like (trust) you, despite the historically numerous discrepancies in your data. I’m delighted you are addressing the feature lag...

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890...

Google Shopping and how to capitalize on your new shop window

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience. Advertisers have enjoyed the extremely high...

How to Use These 8 Visual Elements to Improve Your Marketing Strategy

Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images...

Ranking in Search in 2018: A Q&A With SEO Pros Rob Bucci and Cyrus...

If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and...